Baker Boyer Case Study

When Megan Clubb became the president of BBB, she had a vision that included having a relationship with the clients of the bank that changed as their needs changed. She knew that banking in the traditional sense was always about the clients needs but that most financial companies sold products without really understanding the whole person. That the clients who had large agricultural loans also had a personal checking account or were concerned about how to finance their children’s education. There were the newlyweds who moved to the valley because it provides a great place to raise a family, they wanted a home, a car, a family and perhaps to have their own business.

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Baker Boyer Bank in the News

Read about Baker Boyer Bank in Puget Sound Business Journal, June 6, 2008, article by Harris Meyer, Contributing Writer

"Baker Boyer Bank tries makeover to differentiate itself from rivals"